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Social Media Creative
Meta Ads video for Crypto
Industry
Cryptocurrency & Web3
Objective
Drive User Acquisitions (CPA Reduction)
Turnaround Time
2 Weeks
Hours Invested
75 Hours
Client Satisfaction
5/5 Rating
Tools & Technology Used
Adobe After Effects
Photoshop
Premiere Pro
OVERVIEW
The Client
A Web3 yield protocol enabling automated liquidity optimization across multiple blockchains.
The Challenge
Attracting general investors within highly regulated ad spaces using short, impactful, compliant, and exciting visual hooks.
Project Objective
Generate a fast-paced, thumb-stopping vertical ad featuring neon branding, futuristic HUD elements, and simple security visual models.
Execution Process
01
Hook Testing
- Developing three different 3-second hook variations
- Writing bold kinetic text hooks
02
Visual Polish
- Blending glitch effects with premium neon UI designs
- Sound design with sub-bass drops
Performance Metrics
-40% Lower Cost per Acquisition
CPA
14.5% Click-Through Rate
CTR
4.2x Return on Ad Spend
ROAS
Cinematic Stills
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