Core Reel
Up to 60 sec - B-roll footage, Basic cuts & pacing, Background music
Need something specific? Grab a single item — zero commitment, full quality.
Up to 60 sec - B-roll footage, Basic cuts & pacing, Background music
Up to 60 sec - Typography overlays, SFX + licensed music, Color grade
Up to 60 sec - Animated typography, Icon + UI animation, Brand transitions
Up to 90 sec - Scripting + storyboard, Cinematic grade, Voiceover + mix
Up to 90 sec - AI generated footage, Lip-sync avatars, Style transfer
Up to 90 sec - 2D/3D animation, Custom illustration, Original soundtrack
1 frame - Custom design, Brand-safe, 1 round revision
Up to 6 slides - Story-led copy, Brand templates, Hook + CTA
Complete identity - Logo system, Typography + color, Brand guidelines
Complete custom logo system · Secondary marks · Typography styles · Vector files
Premium logo design · Business cards · Letterheads · Envelopes · Email signature
Up to 12 slides · High-end visual storytelling · Investor ready · PDF/PPTX formats
Up to 25 slides · Corporate profile · Financial charts · Animation transitions · Custom theme
Any new plan — get bonus credits on your first cycle. e.g. Foundation 300 → 360 cr.
Pay yearly upfront and get 2 cycles of credits free + locked rate for 12 months.
Refer a brand that subscribes — both of you get 100 bonus credits.
Features scale with your plan size. Drag quantities inside each plan to see how far credits go.
SMEs & early-stage brands building consistency
Growth-stage companies consolidating vendors into one partner
Enterprises needing baandook as embedded creative + tech division
A deep dive into what each tier unlocks for your brand.
| Feature Set | Foundation | Accelerate Recommended | Command |
|---|---|---|---|
| Monthly Credits |
300 cr ₹15,000/mo |
1000 cr ₹50,000/mo |
2000 cr ₹100,000/mo |
| Source files | +10 cr | +10 cr | included |
| Rush delivery | +50% credits | included | included |
| Website updates | — | — | — |
| Branding package | — | — | |
| Blog post / month | 1 | — | — |
| Core & Styled reels | — | ||
| Brand guidelines doc | — | — | |
| Monthly strategy call | 45 min | — | — |
| Motion graphics reels | — | — | |
| Ad campaign management | — | — | — |
| Monthly content calendar | — | — | |
| Static posts / carousels | — | ||
| Dedicated account manager | — | — | |
| Cinematic / AI / Full motion | — | Cinematic + AI | — |
| Email campaign | — | 2 / month | — |
| Blog posts / month | — | 2 (SEO) | — |
| Meta & Google ad campaigns | — | — | |
| Slack access for your team | — | — | |
| Bi-weekly strategy call + report | — | — | |
| Landing page + monthly site updates | — | — | |
| Monthly content calendar + strategy | — | — | |
| Weekly leadership sync | — | — | |
| Custom AI content workflows | — | — | |
| Web + app development in scope | — | — | |
| Quarterly brand audit + roadmap | — | — | |
| Dedicated creative director + PM | — | — | |
| Unlimited static creative requests | — | — | |
| White-label reports for stakeholders | — | — | |
| All reels + Full motion + Signature films | — | — | |
| Full ad management — Meta, Google, LinkedIn | — | — |
A streamlined workflow designed for modern marketing teams.
Credits land in your wallet on day 1 of the cycle.
Use the in-plan calculator to set how many reels, posts, films you want.
30-min call + shared board. Refs, scripts, brand assets in one place.
Per-item TAT. 2 rounds of revision included on every item.
Credited towards your first month if you sign on.
Creative Guide