baandook
Brand & Identity Design

Brand & Identity Design Logos, naming, visual systems & brand guidelines — built in 14 days.

Brief Us Today

Types & styles we cover

Startup Identity

From-scratch brand systems for new companies entering the market.

Rebrand / Refresh

Evolving an existing brand without losing its equity.

Sub-Brand Design

Distinct identities for product lines or divisions within a parent brand.

D2C Packaging System

Shelf-ready visual systems for physical products and SKUs.

Employer Branding

Internal brand identity to attract top talent and culture-fit hires.

Brand Guidelines

Standalone rulebook for teams managing an existing brand.

What we actually do

Finding Your Position

Before we draw a single line, we map the competitive landscape. We study your rivals, interview your target customers, and identify the exact emotional and visual territory your brand can own.

  • ✓ In-depth audience research
  • ✓ Competitor visual teardowns
  • ✓ Core messaging pillars
  • ✓ Tone of voice definition

Building the Visual System

We design a complete, scalable visual identity — not just a logo. Every element, from colour tokens to icon style, is built to work together and look great at any size across any medium.

  • ✓ Primary + secondary logos
  • ✓ Colour palettes & tokens
  • ✓ Typography system
  • ✓ Illustration & icon style

The Brand Memory Layer

On handover, we give your team a living brand system in Figma and Notion — not a static PDF. Anyone on your team can find the right asset, usage rule, or copy guideline in under 60 seconds.

  • ✓ Figma component library
  • ✓ Notion brand wiki
  • ✓ Asset export library
  • ✓ Do's and don'ts guide

Deliverables

+ Logo system (primary, secondary, monogram, lockups)
+ Typography & color tokens (Tailwind / Figma-ready)
+ 60-page brand guideline PDF
+ Voice & tone framework with 50 example lines
+ Launch toolkit (social templates, deck, email signature)
+ Brand-memory layer in Figma + Notion for your team

Recent work

D2C wellness rebrand

D2C wellness rebrand

Identity + 200 SKUs

Fintech series-A launch

Fintech series-A launch

Logo + product UI

EdTech motion identity

EdTech motion identity

Animated logo system

Ready to start?

Get Started

Project Pricing

From Rs 3.5 L for a complete identity sprint

₹350,000 /project

+ GST applicable

What's included

  • ✓ Logo system (primary, secondary, monogram, lockups)
  • ✓ Typography & color tokens (Tailwind / Figma-ready)
  • ✓ 60-page brand guideline PDF
  • ✓ Voice & tone framework with 50 example lines
  • ✓ And more specific to your brief
Enquire Now

Book a call to get a custom quote tailored to your exact needs.