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Social Media Creative
Data Security Video for Meta Ads
Industry
B2B SaaS / Cybersecurity
Objective
Paid Social Lead Generation
Turnaround Time
2 Weeks
Hours Invested
70 Hours
Tools & Technology Used
Adobe After Effects
Premiere Pro
Illustrator
OVERVIEW
The Client
A cloud data security suite providing auto-encryption for startup databases.
The Challenge
Traditional security solutions are complicated and difficult to advertise effectively in short mobile ads.
Project Objective
Generate a dynamic vertical ad for Meta platforms, utilizing bold titles, security charts, and clear CTAs.
Execution Process
01
Hook Formulation
- Creating three different 3-second kinetic hooks
- Animating visual checklists
Performance Metrics
-35% Lower CPA on Instagram
CPA
11.8% Click-Through Rate
CTR
Cinematic Stills
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