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Motion Explainer
SAAS Product explainer of an Automated Billing
Industry
Fintech & SaaS
Objective
Reduce Customer Support Burden
Turnaround Time
3 Weeks
Hours Invested
115 Hours
Tools & Technology Used
Figma
Illustrator
Adobe After Effects
OVERVIEW
The Client
An automated recurring billing platform servicing global enterprise SaaS firms.
The Challenge
Complicated subscription configurations (prorations, add-ons, localized tax rules) resulted in high volumes of customer onboarding support tickets.
Project Objective
Develop an intuitive, screen-by-screen animated feature explainer highlighting setup wizards and payment integrations.
Execution Process
01
Wireframe Rework
- Simplifying complex UI dashboards for clearer viewing
- Adding highlight bubbles
02
Animation
- Animating automated billing transactions passing securely between banks
Performance Metrics
-45% Onboarding Tickets
Support Tickets
Average Setup Time Reduced by 4 Hours
Onboarding Duration
Cinematic Stills
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