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Motion Explainer
Fintech_AI Payments
Industry
Fintech & AI
Objective
Product Awareness
Turnaround Time
3 Weeks
Hours Invested
105 Hours
Tools & Technology Used
After Effects
Illustrator
Cinema 4D
OVERVIEW
The Client
PayGenius, an AI-powered payment processing network that auto-routes transactions to lower merchant fees.
The Challenge
Explaining back-end routing logic and bank settlement channels to merchants simply.
Project Objective
Create a dynamic explainer video showing digital payments traveling securely across automated ledger loops.
Execution Process
01
Strategy
- Defining customer value props
- Structuring visual flow
02
Animation
- Animating secure database interactions using fluid 2D and 3D transitions
Performance Metrics
94% Average Retention
Watch Time
+58% Week-over-Week
Lead Signups
Cinematic Stills
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