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Fintech_AI Payments

Industry
Fintech & AI
Objective
Product Awareness
Turnaround Time
3 Weeks
Hours Invested
105 Hours
Tools & Technology Used
After Effects Illustrator Cinema 4D
Project Thumbnail
OVERVIEW
The Client

PayGenius, an AI-powered payment processing network that auto-routes transactions to lower merchant fees.

The Challenge

Explaining back-end routing logic and bank settlement channels to merchants simply.

Project Objective

Create a dynamic explainer video showing digital payments traveling securely across automated ledger loops.

Execution Process

01

Strategy

  • Defining customer value props
  • Structuring visual flow
02

Animation

  • Animating secure database interactions using fluid 2D and 3D transitions

Performance Metrics

94% Average Retention
Watch Time
+58% Week-over-Week
Lead Signups

Cinematic Stills

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